Questions to Ask When Interviewing a Real Estate Agent

Essential Questions to Ask When Interviewing a Real Estate Agent

When it comes to selling your home, choosing the right real estate agent can make all the difference. But with so many agents out there, how do you decide which one is the best fit for you? Here are some essential questions to ask when interviewing potential agents:

Track Record
- How many homes have you listed in the past year?
- Where are these homes located? Ideally, they should be similar to your home in terms of price and location.

Marketing Strategy
- What is your overall marketing plan for selling homes?
- Will the house be featured in local publications like Boston Magazine or the Anchor?
- Do you utilize video tours or virtual open houses?
- How active are you on social media platforms, and what's your strategy there?

Home Presentation
- What kind of staging will be done to make the house more appealing to potential buyers?
- Can I see examples of homes you've staged in the past?
- Who covers the staging costs?

Pricing and Comps
- Have you personally seen the inside of the comparables (comps) that you're using to price my house?

Digital Footprint
-How will my home be presented online?
-Will we have a dedicated web address for our listing?
-What type of SEO data will you provide to show how the house is performing online?

Personal Touch
-Will you personally accompany every showing? This ensures that someone knowledgeable is always present to answer potential buyers' questions.

Agency's Performance
- How does your real estate agency rank in town or the region? For instance, Coldwell Banker Realty's impressive rank in Hingham, MA.

Lastly, why should I choose you over other agents? What makes you stand out?

Additional Tips for Choosing an Agent
-Google Them: Check out the agent's online reviews and their activity on Google.
- Responsiveness:Test the waters by sending them a query. See how fast they respond.
- Knowledge Check: An efficient agent should provide quick answers to basic questions about the current market.
- Profile Checks: Investigate the agent's profiles on major home sites like Zillow or Realtor.com.

By asking the right questions and doing a bit of homework, you can ensure that you're working with a real estate agent who is the best fit for your needs. Remember, this is one of the biggest transactions of your life, so choose wisely!